The Marriage of Convenience – Artificial Intelligence & Fashion

If you are a fashion designer and you are working on a new collection basis the idea that you have in your head, you are also at the same time now sure if that idea has been done before by anyone else or not. How to do come out of this situation?

Try IBM`s AI tool called Cognitive Prints, a dedicated tool for the fashion industry which will help designers to actually understand if the idea that they think is unique has been done before.

You have to take the photo of a dress/sketch and use the tool to search the similar garments done before. The tool can search for images with specific results like Chinese collars, printed shirts or bell bottom jeans. It can also search design patters based on any image data set by a user, images which will have sunsets, swimming pool, vintage cars etc.

The cognitive prints makes it easy for the designers by augmenting the design cycle.

The AI powered search engine is the joint effort of IBM and The Fashion Institute of Technology (FIT) has been developed on the back of training on 100,000 print swatches across 10 years of fashion week entries.

The AI tool users can search the images by year, designer or inspiration (Indian Street Wear). This will help designers to tackle the whole plagiarism debate that has been going on for a while in the fashion industry.

The team of Cognitive Prints is already working on adding several new features to the existing tool`s abilities. They are working on features which allows designers to change the background color, or changing the stripes to polka dots on a fabric.

Artificial Intelligence in fashion is now been extensively used, there are apps which allow you to check makeup using face recognition, dresses on body types etc. The designer duo Shane and Falguni Peacock has been using Watson, IBM`s AI platform to search over 600,000 images in order to create a new collection.

Tommy Hilfiger uses AI to identify fashion trends in real time for a faster production turn around, Amazon has been using AI designer which will generate customized designs for online buyers. The trend of using AI in fashion will only grow from here.

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