Telugu Designer Wins National Award

This award is seen as a catapult to handloom and khadi fabrics

A collection of khadi garments has won Lakshmi Sujatha Ganguri the best khadi designer award at a national level contest organised by the Ministry of Micro, Small & Medium enterprises. A student of JD Institute of Fashion Technology, Ganguri’s khadi designed garments were selected from over 50,000 entries from designers across the country. The award function was held in Delhi on December 30.

The event recognised the creative fashion talent across categories of Indian, Indo-western and western wear. But, as it turned out Ganguri scooped all top award at these three categories.

“I have always had a deep attachment for khadi and handlooms. All my designs done so far are on handloom fabrics. My childhood years were spent in Gummileru in East Godavari district where I have seen the weavers spin handloom yarns. When I heard about the contest, I knew this was my chance to showcase my passion,” said Ganguri whose 11 khadi garments were selected for the finale.

For the final round, 35 designers were selected among which Ganguri was the only one from the Telugu states of Andhra Pradesh and Telangana. The designer maintained the originality of the rich earthy fabric khadi and accentuated the texture through embellishments and accessories. The khadi fabric was all sourced from the villages of Ponduru and Angara in Andhra Pradesh. Her Indo-western designs were given a shape of bohemian style, also by using khadi fabric.

“There is no need to glamorise khadi. The original richness of the fabric not only brings in a deep sense of Gandhian aesthetics, if khadi clothes are made with cutting edge designers at par with global trends, they will automatically appeal to the youth. My aim is to take this humble fabric across the globe and showcase it in the trendiest forms and designs,” says Ganguri whose designs were all inspired from the Swadeshi movement.

A firm believer of khadi aesthetics, Ganguri feels that it can spur the ‘Make in India’ initiative of the government and entrepreneurship. “I am working towards launching my own label. My focus will be handloom and handspun fabrics. This award platform has given the much-needed impetus to designers from tier-2 cities for intervention in the khadi space,” Ganguri added.

 

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