The luxury personal care label, Sova has just been launched in India with its full range of Ayurvedic products available online.
Created by Vasavdatta Ghandi, aka Vasu a graduate from New York’s FIT, and her niece Sneha Daftary, a professional hair stylist who runs Vous, a reputed luxury hair salon in Mumbai, the brand brings together the Ayurvedic heritage of ancient India and contemporary modern research to offer a varied range of shampoos for treated hair, oils for thinning hair, soaps, body lotions and more that are aesthetically driven and effective.
“There was nothing existing in the Indian market that boasted a balance between natural and scientific elements. We at Sova have seamlessly blended ancient Ayurveda with modern aesthetics to suit the hair and skincare needs of Indian women,” says Vasu, the creator of the beauty and wellness brand, which is backed by H.I Gandhi, the founder of the Millennium Herbal Care.
The brand also offers a wide range of gift packages aimed at brides to be and for gifting ceremonies. Recently, the brand launched their product range on the Indian e-commerce beauty store Nykaa and is stretching the limbs of store with all new range of products directed at aesthetic beauty.
“Since I understand the unique needs and struggles of women in the existing scenario, I reflected on Vasu’s vision to offer the right hair & skincare alternatives which led us to create a range of uncompromising and trustworthy products,” Said Sneha Daftary.