The leading ethical fashion brand in India, BIBA, has collaborated with Amazon India for the exclusive launch of its ‘Ready-to-stitch collection’ on Amazon.in. The collection will feature handpicked fabrics from all over India which can be personalised as per one’s size and style.
This new range from BIBA basically covers all ground and will give everything you need for a fashionable-yet-functional wardrobe. Suited for all your casual and party-wear needs, BIBA’s new range has been crafted from fine silks, georgettes, premium chanderis and cotton and blended fabrics. The collection has also got the trademark design aesthetics of BIBA, reflecting the detailed gottapati work, embellishments and digital & block prints.
BIBA’s collection has always focused on ethical quality wardrobe classics and this tie-up of its new range with Amazon will stretch its muscle in the digital space. The leading signifier of ethnic fashion, BIBA is available on Amazon.in since 2014 and with its easy accessibility it has since then proved to be a big draw for ethnic fashion followers.
“We are delighted to extend our partnership with Amazon India with this exclusive launch. We feel Amazon India is a great platform to showcase our ready-to-stitch- line and make it available to BIBA patrons, online. At BIBA, this is our constant endeavour to make the brand and its offerings more accessible and available to our customers, across platforms,” said Siddharth Bindra, MD, BIBA.
Arun Sirdeshmukh, Head, Amazon Fashion also commented on this endeavour, saying, “We are glad to launch BIBA’s ready-to-stitch collection exclusively on Amazon.in. BIBA is a household name in India, known for its premium quality and innovative designs. The range is also an addition to the growing ethnic wear selection available on Amazon Fashion. The launch of their new collection will allow our shoppers to engage with the brand further and also allow the brand to access new geographies following our wide outreach across the country.”