PUMA has launched its latest SS18 Women`s collection En Pointe to celebrate fearless women and their pursuit of personal achievement. PUMA En Pointe is a collection comprising of fitness, training and athleisure apparel, footwear and accessories.
The campaign was launched by Disha Patani and Bani J in India unveiling their personal journeys to perfection. Globally, the campaign was launched by PUMA’s global brand ambassador Selena Gomez
Debosmita Majumder, Head of Marketing, PUMA India, commented, “We have built a strong momentum since we broke the Guinness Book of World Records for the largest number of women holding the abdominal plank for 60 seconds in 2016, with the launch of the Do You campaign. This year under the Do You umbrella we have launched the En Pointe campaign which celebrates each woman’s pursuit of perfection. The En Pointe collection has a wide range of women’s apparel, footwear and accessories which enables our women consumer in their unrelenting chase for individual excellence.”
Check out some of the fab stuff that PUMA En Pointe range includes