As per as the recent announcement, Nykaa, an online beauty products retailer has expanded its private label with the addition of a line of fragrances under the brand name of Moi by Nykaa. Currently available in two fragrances, Raison d’etre and Joie de vivre the company aims to add more soon.
Priced at Rs 1800 each, Nykaa is optimistic about the potential of its niche fragrance brands to compete with established global players in metros. It currently retails more than 850 beauty brands on its website/app, and over the past couple years, it has been expanding its private label by the same name.
The fragrances have been developed in association with Jordi Fernandez, an expert in a variety of fragrance genres. His perfumes are influenced by his Spanish heritage and love for West Asia. The fragrance market in India, estimated at Rs 20 billion, is projected to grow to Rs 30 billion over the next five years.