“A woman was harassed here.” cried the pink posters which were put up throughout Mumbai by artist Aqui Thami of Dharavi Art Room. An explicit message which shadows the harrowing experience only two women knew about. This was a function which was aimed to perpetuate awareness and conversation about growing gender violence and abuse at the expense of other’s safe spaces in our society.
The power of the art movement was such that it transformed the long kept uncommon experience of women into a conversation and inspired Mriga Kapadia and Amrit Kumar of NorBalck NorWhite to initiate a limited series collaboration with Thami in order to call for an action, an attempt to get people to understand the prevalence of such behaviour in the society.
The collaboration resulted in a series of T-shirts and tote bags that carry the message from the pink posters imprinted on them. “This collaboration allows my work to be in spaces where the posters cannot be, addressing the same issue at its heart and dismantling it,” said Thami. The whole range of collection is available on NorBlack NorWhite’s website and the sales will be directed at Dharavi Art Room to support their inspiring effort. The art movement is also supported by Madame Gandhi, singer-songwriter of the feminist anthem, “Future is Female”.
For the better part of 2017, we saw how the power of a hashtag collectively exposed the sexual harassment and abuse still lingering in our society. This was a movement which transformed the stories into action. Earlier, this year we woke up to the call of #TimesUp movement, underlined by Oprah Winfrey’s speech at the Golden Globes, a prayer to keep fighting together for the coming years.
“We want to create and promote visual aesthetics that can connect with the youth culture in the country. The crux of our design philosophy lies in fusion of our Toronto-based roots with the cultural experiences in India,” said Kapadia about what defines NorBlack NorWhite.
“In supporting her, we want to raise the women speak up and choose to change their narratives from hushed whispers to hot-pink, impossible-to-ignore truths,” she added.
Image Credit: VOGUE