Fashion Designer Priyanka Modi On Gen Next Styles, Films And Alia Bhatt

Designer explains how new actors are shaping up the fashion landscape and the effects of their electronic second life. 

Fashion is often understood as an equation of ideas put together in an agreeable appearance, well more meaningful, per se, for an actor who command the rules of fashionin the public domain or in a domestic space. This subject is rightly broached by the designer Priyanka Modi, who feels that most “venerable fashion icons” comes from films and it is those young group of actors who are making fashion a more relevant and relatable term in today’s conversation.

When asked in an e-mail interview by IANS, about her take on the current scenario of fashion and how young ones are creating their own equations, and in process creating their own mark in fashion, she said, “In a country that is almost fanatic its love for the movies, it is little wonder that some of our most venerable fashion-icons comes from film. However, it is interesting to see how this following has evolved.”

The designer, who has a luxury prêt label named AM:PM along with her husband Ankur Modi, has revamped the entire fashion landscape with her minimalism approach: Monochrome whites, citrus yellows, fuchsia and blacks along with Khadi fabric and handloom cottons. A London School of Fashion graduate, Priyanka had earlier worked with a French label and was determined to penetrate the Indian market, given her high international exposure.

Priyanka leads the creative unit whereas her husband, AnkurModi handles the business aspect of the fashion venture. The sheer originality and minimal approach of their  clothing continues to be a form of desirability. So much so that the label has carved a niche market for itself with clean cut chic suits, saris and trendy tunics.

She strongly feels that it was until the early 2000s, that an actor’s performance and role in a movie mattered the most and garnered fan following.  “Fashion was an incidental part of a film’s story-telling; it was larger than life and glamorous! With social media, the adulation has followed actors off the screen and to red-carpets and even airports,” she said.

“The newer crop of actors wear their personality with ease, making fashion a more relevant and relatable conversation,” she added. From Sharukh Khan’s son Aryaan Khan, Saif Ali Khan and ex-wife Amrita Singh’s daughter Sara Ali Khan to JavedJaffery’s daughter Alaviaa, the young crop of new faces in Bollywood are in insane spotlight. They are regular at never ending award ceremonies, fashion events and movie premiers and will more likely grow up to dictate the handbook of fashion.

And if 2017 is remembered for anything fashionable in Bollywood, it might be the year of Gen Next styles trying to squeeze themselves out of the media forces and come out as a strong fashionable force. “Given the media attention even before they have started working on their first movie, the conversation usually veers towards their personal style. More than who or what they are wearing, it is interesting to see how Gen Next styles their looks. It is wonderful to see these young women letting their confidence shine through, be it in Indian couture or athleisure,”said the designer.

“It would definitely have to be Alia Bhatt. Simple, feminine and playful, her sense of style is timeless. She has fun with fashion and is not afraid to experiment with trends and silhouettes, making her a style icon for a whole generation of Indians,” Priyanka told IANS when asked about who is doing great with his/her fashion choices in Bollywood.

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