He is ‘one of the cooler’ designers in the fashion industry who has always believed in telling stories through designs, to show the condition we work and live in. Narendra Kumar has spent over 25 years in the industry and has been associated with the Lakme Fashion Week since its inception. Veteran is the ultimate word for this feat but the designer prefers himself to called one of the cooler designers. Whenever Narendra Kumar presents a fashion show, he has something up his sleeves that reflect his perception of reality.
This Lakmé Fashion Week Summer/Resort 2018 edition, he unveiled “The Fake Show”, presented by Burgoyne, which highlighted fake news that seems to rule lives through social media along with some surprises.
The international Burgoyne linen brand, with a legacy of over 100 years of making premium Irish Linen have been making waves in the Indian market through their chain of exclusive stores offering ethnic wear, kurtas, kurtis, shirts, trousers, jackets, blazers or designer wear. The brand has been admired and used by top haute couture brands and celebrities around the world. Burgoyne “The Original Linen” represents fashion, which is indulgent, individualistic and very modern.
For Narendra Kumar, the fabulous Burgoyne linen was the basis of his collection which is spread across the spectrum of largely monochrome. The designer wanted to accentuate the blurred line between black-and-white through his line.
“Burgoyne could not have found a much stronger and brand-centric association, like we have with Lakmé Fashion Week and Narendra Kumar. The Fashion Week is one of the most vibrant and growing communities and has one of the highest standards of excellence when it comes to offering a customized launch platform for any brand. Burgoyne’s strong heritage coupled with innovative designs marries the craftsmanship of Narendra Kumar and finds a global audience at Lakmé Fashion Week Summer/Resort 2018,” said Mr. James Baird, Chairman WFB Baird Company.
To stay true to his theme of being ‘fake’, there was a great lookalike of actor Ranveer Singh that got the audience in a frenetic tizzy as the model rocked down the ramp in a multi-coloured sequinned biker’s jacket and jeans.
Soon the male and female models with Afro wigs swung down the ramp to foot tapping rapping. The FKNS logo – a short form of Fake News flaunted on the garments and baseball caps.
With Burgoyne as the fabric sponsor, the luxurious Irish linen for the brand was turned into summer sportswear that had a marked athleisure vibe. There was an invigorating mix of fashion as Narendra merged knitwear with neoprene to enhance the look of the linen collection.
Keeping to the trendy fashion directions, the ramp turned into an active zone as T-shirts, bomber jackets, cropped pants were highlighted with customized knit ribs, for comfortable but stylish wear.
Men’s wear included kurtas, track pants, biker’s jackets, knit asymmetric shirts, printed jeans, jogging pants, blazers, cropped trousers, zippered shirts, asymmetric knit tunics, button-less casual jackets, side pleated Tees, many with the bold slogan “Fake it till you Make it”.
Women’s wear was also sporty with a sexy touch as tiny blouses, high waist or high slit trousers with studs, long knit maxis with high slits, extra-long sweaters, strappy summer long dresses flashy jumpsuits – fitted or floppy and will-power red slinky floor skimming bandana created a stylish stir on the ramp.
Bringing the show to a sophisticated end, actor Rahul Khanna who strolled on the ramp emerged as a showstopper in an all-white entry – biker’s jacket, Tee and track pants.
For Narendra Kumar’s show, Lakmé Makeup expert Donald Simrock gave a tribute to the 70s, 80s and even early 90s. He said the look for him was very “hip-hop”. The eyes were kept quirky and bright, with bright colours blocking the sides, and he completed the look with a sheer red to the lip using the Lakmé Absolute Argan Oil Lip Color. It was a very strong look, which was surely great fun creating.