India’s premier value Fashion brand, Max Fashion recently unveiled a new Spring 2018 collection inspired by the brand’s approach to create a level playing field in terms of quality education and better standards of living for underprivileged kids. The collection was showcased in a fashion show staged at Inorbit Mall in Vashi. There is a growing need for such platforms which urges people to think differently towards the well-being of society.
The new Spring line was donned by underprivileged kids who sashayed down the runway along with Radio Mirchi RJ – Kshitij, Puja, Mohini and Virat. This new collection provides refresh approach to your wardrobe ideas with stylish, sustainable, high quality and affordable garments. Max Fashion also launched an exclusive range of collection curated by Marathi film star Swapnil Joshi in a lookbook – Max Styles Swapnil Joshi.
Swapnil Joshi commented on this new endeavour saying, “I feel very happy to associate with Max Fashion for the second time with the support of Arjun Singh Baran and Kartik Nishandar from GSEAMS.”
“This time the approach is very different wherein I got to meet my lovely fans who were able to style me through the Max in-store game application – a concept which has never been explored before for a Marathi actor,” said Joshi.
“We at Max Fashion believe in a simple formula ‘Do Fresh, think fresh’. We are happy to launch the Spring 2018 collection and now it’s time to say goodbye to the dullness of winter and Hello to freshness!,” says Piyush Sharma, AVP West, Max Fashion, on the occasion of the launching ceremony.
“It was a delight to have the underprivileged kids walk for us – the talent out there is in abundance and we feel fortunate to have given a few of them a chance to experience the whole feel. This kind of sharing really needs to become a part of the fabric of society as it will help bridge the divide,” added Sharma.
Driven by the dream, this collection honours post millennials or generation Z who stand for what they believe in rather than pushed by the regressive thrust of society. The Spring line includes emboldened puff sleeve shirt, all-over smocked Bardot top, printed bralette tee, printed mesh top with ruffle sleeves. Bomber jackets for women along with embroidery are part of this positive collection. For men, the collection cover a whole range of ideas combining the top trends of lengthy, asymmetric curved hems, panelling, double sleeves, printed ribs with detachable details.
Menswear collection will also include graphically-detailed garments inspired from the military camouflage, a trending streetwear style. Embroidery, knee reinforcement pleats and patch badges are included which gives a texture support and life to the collection.