Jacqueline Fernandez has partnered with Mojostar to launch a female only fitness and fashion brand, Just F.
Mojostar is a brainchild of Anirban Blah, Founder and MD KWAN Entertainment, a talent management company and Jiggy George, Founder and CEO, Dream Theatre, a pioneer in the Indian Licensing Industry.
Abhishek Verma, CEO, Mojostar, said: “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers products, which cater to their needs and sensibilities.”
Just F will formally launch on 23rd May, the products are priced between Rs 1,000 and Rs 3,000 and will be available across all major e-commerce platforms apart from its own e-commerce website
The India Active wear Industry is growing at 18-20% annually and is currently pegged at Rs. 45000 crore, however it majorly dominated by international brands.