Jacqueline Fernandez Ties Up With Mojostar To Launch Fitness Brand ‘Just F’

Jacqueline Fernandez has partnered with Mojostar to launch a female only fitness and fashion brand, Just F.

Mojostar is a brainchild of Anirban Blah, Founder and MD KWAN Entertainment, a talent management company and Jiggy George, Founder and CEO, Dream Theatre, a pioneer in the Indian Licensing Industry.

Abhishek Verma, CEO, Mojostar, said: “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers products, which cater to their needs and sensibilities.”

Just F will formally launch on 23rd May, the products are priced between Rs 1,000 and Rs 3,000 and will be available across all major e-commerce platforms apart from its own e-commerce website

The India Active wear Industry is growing at 18-20% annually and is currently pegged at Rs. 45000 crore, however it majorly dominated by international brands.

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