Isabelle Kaif has been announced as Lakmé’s latest brand ambassador. The 31-year-old art aficionado will join the likes of Kareena Kapoor and Shraddha Kapoor as a spokesmodel for the cosmetic brand. .
Proud sister of Katrina Kaif, she will be fronting campaigns for the cosmetic brand’s skincare and makeup products. “Lakmé is India’s first favourite brand. It’s incredible to get an opportunity to represent a brand that has worked with the best makeup experts and introduced some of the biggest beauty trends and products. I am extremely excited to be starting my journey with this iconic brand,” said Lakmé’s newest face.
Isabelle comes from a rich background in theatre, as she also runs a production company, along with its co-founder, premiering at various off-Broadway theatres. She has also put hard work on her acting and directing skills, focusing more on independent cinema. In 2014, she made her debut with Dr. Cabbie, alongside The Big BangTheory’s Kunal Nayyar.
“Lakmé has always been synonyms with India beauty and over the years some of the most iconic faces have been associated with us. We are proud to introduce Isabelle, following in her sister Katrina’s footsteps as a Lakmé discovery. We look forward to a long association and some great campaigns with her,” Purnima Lamba, Head of Innovations said.