Thought Indiwear’s offerings were over farthest down the shows. Think again. Their “Clothing Palette” show returned to the much-acclaimed Durban fashion show after a pause of more than two years. The event was staged at an affluent residential in Umhlanga, commercial and resort town north of Durban on the lowland region along the coast of KwaZulu-Natal, South Africa. The fashion show took place between January 15 and 18, 2018.
The four-day show paraded with a launch reception on Monday evening. The show was marked with an exuberant opening of Indian fashion collections which immediately caught the eye of visitors. Such was the racing excitement of the Indian collections that it added the preserved hopes among curious as who would end up taking some of the finest pieces of the collection.
The collection ranged everything from branded clothing and handwoven fabrics to embroidered part wears and contemporary lehengas. Traditional saris and evening gowns were also on display.
The fashion show emerged as a hotspot for independent personalities from designers to entrepreneurs who would admire and showcase the artwork of Indian artisans. The passion on display was equally appreciated by patrons for maintaining the traditional norms and ethnic clothing.
“The world of contemporary Indian fashion is remoulding itself, and expanding at an exponential rate. The aim of this exhibition is to bring affordable and quality Indian wear fashion to the people of Indian and South Asian origin,” said Ajit Kumar, who represented the leading Indian ethnic wear ecommerce company.
He further added, “Our total online retail sales are already at substantial levels in South Africa after we expanded our online efforts outside India.”
The leading online destination for Indian and South Asian ethnic ensembles, Indiwear expects sales in Southeast Africa region, particularly in South Africa, Mauritius, Reunion and Kenya to continue growing by 10-12 percent a year.