The rising incomes, influence of celebs through social media and discounting on e-commerce majors have changed the way fashion was consumed earlier. The fashion industry has changed for good, however there are certain aspects of fashion that are still to catch up the curve. Take for example Plus Size Fashion Market, there are a handful of brands which are doing the plus size fashion in a manner it should have been done. Brands like All by Future Group, Alto Moda by Pantaloons recently have given their attention to the ever-growing market in India. Newer brands are also on the mission to serve the curvy fashion consumers in a whole new design way. Some of the brands are leading the change in perception of the plus size fashion industry.
With new designs and vision, the following labels are changing the plus size fashion game in India
Alto Moda by Pantaloons
All by Future Group
Amydus Plus Wear for Women