India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. Ideated to break the taboo around lingerie and it’s over sensitization, the founder Niraj Jawanjal created the property to be bold, beautiful and unique in its own way.
India Intimate Fashion Week (IIFW) Season 2 will be held at the Leela Hotel, Mumbai and begins on April 22, 2018
India Intimate Fashion Week (IIFW) Season 2 will see prominent names like Mona Shroff, Rashmi Solanki, Jef Albea participating along with La Intimo Show, Melons India Show, INIFD Bandra Show. The IIFW Season 2 promises to be bigger and offers dedicated and special shows around plus size lingerie.
“This year IIFW will also focus on the segment of inviting veteran industry experts in the jury to honour the proponents in the field of intimate, beach and bridal lingerie business. “International business icons, trade honchos, e-commerce experts and some of famous names from the Indian Fashion Industry will grace the presence of the event,” Niraj Jawanjal, Founder and Ideator, IIFW said in a press note.
It will provide a platform for emerging and conventional brands spanning categories of lingerie, lounge wear, sleep wear, leg wear, lingerie accessories, men’s underwear, intimate, products and the like.
Amit Pandey, Media Head and Associate Partner, IIFW said: “We had a very successful first edition and are excited to be back with the second edition of the fashion week that is sure to be larger, grandiose and entertaining.”