East India Fashion Week Ready To Kickoff

Fashion week often tells us about emerging trends and houses that represent new talent and actively support young designers who want to have a stall at the main event and expand their profile. These creative platforms are the representation of what we are going to see in near future, the power and depths of fashion. And to create such a platform for up and coming models and fashion designers from northeast region, the Northeast India Fashion and Design Council and the Panache group have come together with a fashion showcase called East India Fashion Week.

This initiative will cover the entire Northeast region and will be held at Taj Vivanta in Guwahati on January 11 and 12. It will offer a platform parallel to the top of the fashion weeks across the country, complying with national standards and parameters of such an event.

The two-day celebration will have three categories of designers, including emerging designers, established designers, and celebrity designers, featuring 26 local and national designers, 45 local and national female models and 20 male models. 

“We sincerely believe that event would be the best medium locally available for the aspiring models and the designers to get hands-on experience and exposure to the global fashion industry by getting associated with a glamorous and large canvas,” said Medha Saikia, founder and the president of the council.

The event will also promote nearly 20 exhibitors, who will be displaying their handlooms, handicrafts, food, jewellery etc.The fashion event would be formally inaugurated on January 11 by Swapnil Barua, former IAS officer, followed by an opening sequence by Kavita Barua Medhi from Shillong, while celebrity designer Aditi Holani will draw the curtains of the event.

“The main principle of this fashion week is to bring out new designers and support them, giving exposure to their creativity from a single platform. We shall try to make it a fixed-date annual event so that national buyers can also fix their procurements accordingly.

The East India Fashion Week will give the input suppliers an assessment of the annual requirements of materials and services. The event will give an idea of the emerging fashion trends in Northeast India for the next season. We hope that the Northeast Fashion Industry will have a structured growth with this fashion week,” said Meghali Das, secretary of the council.

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