Speaking about his association Diljit Dosanjh, Brand Ambassador, fbb says, “Fashion is one’s own style statement. The clothes you wear are extension of your personality! Through my association with fbb, I will explore different styles and hope my fans are inspired to discover fashion that defines their personality.”
Commenting about the association Rajesh Seth, COO at fbb says, “We are extremely happy toassociate with a power houselike Diljit who has a huge fan following, especially from the northern part of India. Diljitrepresents today’s youth and connectsseamlessly with fbb’s target audience. With this association we would like to capitalize on his popularity and strengthen our reach in the entire north zone.”
Diljit Dosanjh will be seen promoting the men`s range and brands such as Knighthood, Studio NYX, Buffalo etc. The brand range covers the casual, sports, ethnic, formal and party wear range.