A Bridal Touch To The End Of Day 1 At Lakme Fashion Week By Anita Dongre

With the cool summer breeze wafting in the night, the picturesque starlit garden of the ITC Grand Central Hotel was turned into a wonderland of lights and greenery that was a perfect setting for the glamorous fashion and style experience. The four runways that went through the audience gave them an ethereal experience when R | Elan™ presented Anita Dongre’s enchanting bridal collection called “Songs of Summer” to end Day One at Lakmé Fashion Week Summer Resort 2018.

R | Elan™ A New Age Fabric Revolution

Reliance Industries Ltd. (RIL) unveiled a new fabric brand
R | Elan™ where innovation was at the core of warp and weft of R | Elan™ fabric, as a medley of first-of-its-kind design and craft collection from Anita Dongre, India’s couturier par excellence was conceptualized to envisage and demonstrate fabrics of the future. The outfits could therefore only be referred to as ‘Future Couture’.

R | Elan™ fabrics are made from specially engineered fibres that provide perfect fusion of functionality and fashion. Two of these technologies – R | Elan™ GreenGold and R | Elan™ FreeFlow, were used for Anita Dongre’s exclusive collection at Lakmé Fashion Week-Summer Resort 2018.

While commenting on the response received to the R | Elan™ collection by Anita Dongre – Mr. Hemant Sharma, Polyester Sector Head, RIL said “It’s a remarkable work of design and art presented by Anita Dongre that elegantly brought out the high performance and aesthetic features of R | Elan™ FreeFlow and R | Elan™ GreenGold. We are overwhelmed by the enormous initial response that R | Elan™ has received at LFW”.

“At Reliance it is always been our endeavour to create products that most aptly fulfills the aspirations and needs of end users. R | Elan™ fabrics are outcome of our extensive efforts in understanding the tastes and preferences of the end users and blending those details with the advanced technologies”, he added.

While sharing her experience with R | Elan™ Anita Dongre said, “The time has come to test the traditional boundaries of styling from the very DNA of design to the wearer experience and to its ultimate impact on the planet. #FutureCouture is this arena where high fashion meets high function. With R | Elan™ I was able to enhance the aesthetics of the collection as well as amplify the larger benefits people would get from wearing it. The need of the hour is to make innovative and sustainable fabrics become mainstream.”

Anita Dongre’s Ethereal “Songs Of Summer” Collection

When it comes to ethereal bridal wear, Anita’s inspiration for her collection “Songs of Summer” was totally romantic. Anita visualised tall beautiful trees, flowers, butterflies, gently swaying branches and flitting fireflies as the enchanting wedding venue for her bride to take her vows at.

To the lyrical music of the live band and multiple light beams, the show opened to a line-up of long skirts and blouses with bouquets of blossoms in prints and embroidery.

Recreating the magic of the 50’s, Anita was inspired to unveil midi skirts, jumpsuits, cool wrap tops, elegant long line jackets, trendy tunics and stylish cropped tops. The embellishments were delicate handwork with dashes of zardosi and Gotta Patti, which is a favourite of Anita. The classic lehengas and the beautifully draped saris were all ideal options for the wedding trousseau.

Midi tunics, soft covers over tulle skirts, embellished long sheer coats with the ‘Tree of Life’ motifs and wrap-around blouses were visions of beauty. The lehengas featured Anita’s trademark pockets and the collection was utterly wearable and immensely saleable for brides and grooms who want to wear the most striking creations on the most important day of their lives. Men’s wear was elegant with kurtas, jackets, sherwanis and bundies with discreet embroidery.

Bringing the show to a crescendo were the glamorous show stoppers – Shahid Kapoor and Mira Rajput, who looked divine in Anita’s stunning bridal couture. Shahid wore a white, embroidered, regal sherwani, while Mira looked dazzling in a white lehenga with prints and Gotta Patti work, teamed with an ornate choli and dupatta.

Ideal for the summer wedding aimed at the bridal couple, the “Songs of Summer” collection by Anita Dongre presented by R | Elan™ will be their favourite lifelong fashionable symphony.


No Comments Yet

Leave a Reply

Your email address will not be published.