Bombay Shirt Company (BSC), India’s first online custom shirt brand is making the big apple debut next week at trendy Soho, with its customised line of shirting options.
Taking its concept of old-school tailoring fused with advanced technology to the main street of US, BSC is making its intention clear of extending its muscles in the foreign market. Located at 223 Mott St, BSC’s new concept store is designed in line with its minimalist and understated aesthetic, incorporating wood and stylish interiors that reflect brand’s contemporary understanding.
“We are extremely excited to mark our first venture in the United Sates. New York City has always been on our radar and was an obvious choice expanding outside India. We lay great focus on the provenance of our products and hope that our new clientele in the US will enjoy the latest BSC experience,” said Akshay Narvekar, Founder and Creative Director.
The brand will focus on casual and formal shirts ranging from solids in multiple forms of textures, to stripes, checks and quirky prints in dynamic colour palettes. BSC is all set to bring in the finest collections of Egyptian cottons, linens, denims, flannels and more, sourced from some of the finest mills in India, Japan, Italy, Portugal, and Turkey. It’s on the verge of making a big draw at the US main street.
“We challenge the notion of ready-to-wear by pricing our shirts at a competitive price point,” said Ashish Amin, a venture partner. “We strongly believe that every man needs a custom shirt, he just has to own it, to know it and what better stage than New York City to roll out this venture,” Ashish added.
The brand will also launch #shirtforBombaychildren campaign this year to help bring positive change to underprivileged children. BSC will donate a new T-shirt to an underprivileged child in Bombay, for every custom shirt you order.